Adventrepreneur–An individual (such as Jamie Clarke) who loves adventure and strives to make adventure, and sharing a love of adventure, his or her life's work.
Since 2002 Jamie Clarke has worked with lifelong friend and business partner George Achilleos on two outdoor retailers based out of Calgary, Alberta. The Out There Adventure Centre is located in downtown Calgary on historic Stephen Avenue. Jamie and George wanted to open a store that would carry the highest quality outdoor gear on the market, making it easily available to Calgarians. Jamie says "we used to have to order gear from Europe if we wanted high end stuff. We wanted to change that."
–Alan Moore on Out There
Live Out There.com launched in 2009 to serve all of Canada. Though Live Out There began as an extension of Out There, it is now its own company. Thanks to the flexibility of online retail, Live Out There carries more brands and a larger variety of stock than the Out There Adventure Centre.